The Early Days
Knit-a-Square was founded in October 2008 after a family reunion in Melbourne, Australia in June of the same year.
It is based on the grim reality of 2.4 million children orphaned, abused or abandoned in southern Africa. They live in dire poverty. They lack love, shelter, food, education and warmth.
In 1984 two close families in Zimbabwe separated through emigration. One–Sandy and Roger McDonald and their two daughters, Kalai and Cressida—moved to Australia. The other—Ronda and Peter Lowrie and their two daughters Sian and Erin—went to South Africa.
Ronda became an active charity worker in Soweto.
In conversation with her niece, Sandy, during the family reunion, Ronda identified one of the many basic problems for orphans in South Africa as a chronic shortage of blankets, especially at altitude in the cold high-veld winters. The problem is common to many other poor communities in South Africa. She explained she regularly handed out blankets to cold children on the side of the road at night.
Greatly disturbed by the magnitude of this unheralded tragedy, Sandy and Roger developed the idea that they could start an online movement. It would call on the world’s knitters and crocheters to knit standard 8”/20cm squares and send them to Ronda in South Africa. There, volunteers would make them up into blankets for distribution to these children. The idea for www.knit-a-square.com was born.
Sandy called on the knowledge of her mother Zanny, Ronda’s older sister and a prolific knitter, to assist her in developing patterns for the website and creating the How to Knit e-lessons. Zanny’s gift to Sandy of a blanket made of squares was an inspiration for the original idea.
Armed with just a little knowledge of the online space and its potential to connect people, Sandy and Roger worked for many months to construct the website and brand the concept. The research they did on the plight of these children was invested in scores of pages of passionate content aimed at informing the visitors to the website of the situation the children were in, while empowering them to act by knitting, crocheting and sending squares.
Roger coined the slogans, ‘More hands, more squares, more warm children”, and ‘your knitted square, a currency of hope”.
Ronda writes: “We visited Phiri for a church outreach day months before KAS was up and running....that visit enabled me to chat to several of the women elders and tell them about the idea of Knit-a-Square, in the hopes that we may (one day) distribute some blankets there.”
“It is also where LINDI Ngwenya was and still is a parishioner. We were introduced to Lindi by Joesphine Mhlongo. Jo helped with parcel opening for two or three months and then moved on to new pastures - but we treasure her for bringing our very special Lindi to meet us!”
Squares start to arrive
A trickle of squares began to arrive in early 2009. That trickle became a stream after American yarn giant, Lion Brand, ran a small story on the Knit-a-Square project in its February 2009 newsletter. This publicity, together with other online traffic driving strategies, helped drive more many thousands of knitters and crocheters to the site.
Ronda writes: “Most of the parcels, arriving in 2009, came from the Lion Brand knitting article. Until this point, the parcels we received were in ones and twos, and some came from family members like my sister in UK and the Australian family themselves, all of whom were full of hope at the concept of Knit-a-Square and were testing out the postal system before anyone else came on board !!!”
Ronda writes: “This picture below shows the special canvas bag the post office handed to us with our PBX900 address printed on it, which indicates that they really believed we would ONLY receive enough post to fill the bag. OH MY WORD, how different the picture is today!!! It really makes me laugh to remember that!!”